Deparment of Health funds second round of BHF's anti-smoking posters
Howard Lake | 4 May 2004 | News
The Department of Health has contributed an extra £1 million to fund a second burst of the British Heart Foundation’s (BHF) ‘Give Up Before You Clog Up’ anti-smoking campaign.
The extra funding is paying for poster advertising at more than 1,700 poster sites across England. The posters feature the arresting ‘goo’ imagery linking a cigarette tube and a fat-filled artery.
The Department had already pledged £15 million in 2003 over three years for charities to run tobacco control campaigns on its behalf. It contributed the additional £1 million after the BHF reported that almost half of all smokers who called its anti-smoking helpline since 1 January 2004 have quit smoking.
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The adverts will remain on prominent roadside billboards and underground stations until 15 May 2004.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.