NSPCC receives £0.75 million from charity of the year partnership
Howard Lake | 28 April 2004 | News
BSkyB has generated £750,000 worth of support to children’s charities NSPCC and Children 1st as part of its 2003 Charity of the Year initiative.
The NSPCC and Children 1st were chosen as Sky’s Charity of the Year for 2003 by Sky staff. The £750,000 was generated through employee fundraising – including sponsoring runners in the New York marathon, parachute jumps and an online Secret Santa last Christmas. The figure also includes matched fundraising and gifts in kind such as marketing and advertising support.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.