SCF integrates online activity for Save the Children Week
Howard Lake | 29 March 2004 | News
Save the Children is integrating a microsite and online banner adverts with its other press, posters, inserts and direct mail promotion of its upcoming fundraising week.
The theme of the Week is “skip a treat and help educate the world’s poorest children.” Celebrities, children and supporters are all being asked to skip a treat such as a chocolate bar and donate the money saved to the children’s charity. The Week takes place between 25 April and 1 May 2004.
The online activity includes a microsite at www.skipatreat.org.uk. Participants will be able to upload pictures and messages about the treats they will be skipping. Banner adverts will also appear on sites including lastminute.com, thisislondon.co.uk, and ebay.co.uk.
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The campaign is being run by agency Proximity London.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.