GSK commits to second year's sponsorship of Wrong Trousers Day
Howard Lake | 25 February 2004 | News
For the second year running, the principal sponsor of Wallace & Gromit’s Children’s Foundation major fundraising event, Wrong Trousers Day, will be pharmaceutical and healthcare company GSK.
Wrong Trousers Day is the Foundation’s major annual effort to raise funds for children in hospitals and hospices in England, Scotland, Wales and Northern Ireland. This year it will take place on Friday 2 July 2004. On this day, the public and a host of celebrities will be asked to wear the Wrong Trousers and donate £1 to the Wallace & Gromit’s Children’s Foundation.
Nicola Masters, Director of Wallace & Gromit’s Children’s Foundation said: “We are delighted to be working with GlaxoSmithKline once again this year. Their magnificent support in 2003 saw Wrong Trousers Day become a national event and proved to be invaluable.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.