Charities “lose out on £395 million” because donors don’t choose Gift Aid

Howard Lake | 11 February 2004 | News

• Tagged with:
• Consulting and agencies
• Giving/Philanthropy
• Research and statistics

Research by Direct Debit reveals that many donors are still not giving tax efficiently through Gift Aid when they could.

Direct Debit’s research found that 57% of donations are made spontaneously and are not part of a planned giving, tax-efficient approach. Street collections and sponsored events accounted for much of this type of income.

Of those surveyed only 24% made charitable donations on a planned or regular basis. Twenty six per cent said they gave to charity what they could afford when they were asked.

Direct Debit is the most popular method of giving regularly to charity, with 53% of those surveyed choosing it. Standing orders were used by 10% and 8% gave by payroll giving. A quarter of those who gave regularly did so by cash or cheque.

Related posts

UK Fundraising

4 November 2003

Study finds face-to-face fundraising "does not alienate charity supporters"

UK Fundraising

13 July 2004

Catalyst launches research into 'Consequence Marketing'

8 September 2004

42 charities now using Whitewater's Our Lasting Tribute service

UK Fundraising

17 February 2005

NCVO publishes Voluntary Agencies Directory 2005

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.