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Daily Mail offers readers £100,000 to give to charity
Howard Lake | 3 December 2003 | News
The Daily Mail is offering its readers the chance to give away £100,000 to charity this Christmas.
In partnership with Charities Aid Foundation (CAF), the Daily Mail’s campaign encourages readers to collect tokens in order to enter a draw for one of the ten £10,000 prizes available to give to charity through a CAF Charity Account.
In fact, the £100,000 is being put up not by the Daily Mail but by CAF itself in an effort to raise the profile of tax-effective giving and the CAF Charity
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Account in the run-up to Christmas. The money comes from the charity’s grantmaking division, which distributes over £1 million to charity every year.
As well as front page exposure of ‘The £100,000 Charity Giveaway’ and details of the CAF Charity Account and other forms of tax-effective giving inside the paper, the competition kicked off with a double-page spread about some of the 180,000 charities needing support this Christmas.
Both CAF and the Daily Mail reported a good response to the campaign ahead of the 5 December 2003 closing date. John Thurley, Head of Charity Accounts at CAF, said:
“We see CAF as being at the forefront of pioneering new ways to unlock money for charities. The partnership with the Daily Mail is a great example of how we believe we can add value by working with third parties on innovative, targeted campaigns.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.