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Daily Mirror and British Gas support multi-charity SMS appeal

Howard Lake

Howard Lake | 23 October 2003 | News

The Daily Mirror and British Gas are supporting a mobile phone donation campaign for the seven charities that make up the Here to Help campaign.

Consumers are being encouraged to donate using a premium rate SMS, with donations being used by the charities to tackle UK household poverty.

The technical element of the appeal is being handled by the Mirror Group’s mobile arm Arrow Interactive. Each SMS costs £1.50 of which 67p is received by the charities. Donors receive a message with statistics about poverty in the UK.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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