Casinoforcharities.com launches gaming for charity Web site
Howard Lake | 27 September 2003 | News
Casinoforcharities.com is offering online punters what it says will be their first opportunity to bet on a UK site that will generate cash for charities.
The new Web site, backed by publicly-quoted Gaming Corporation PLC, an operator of interactive gaming portals, will donate 10% of its gross profits to charities. Donations will be given on the understanding that they are used for revenue purposes rather than capital or “big-ticket projects.”
According to research conducted on behalf of Casinoforcharities.com by Taylor Nelson Sofres, the UK public is now comfortable with charities being funded by the proceeds of gambling. Of the 1000 people surveyed, 66% were happy with charities raising money this way.
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Players are encouraged to nominate charities for donations, and will be kept informed as and when the donations are made. Christies against Cancer (www.christies.org) is one of the first charities to take donations from the site. Casinoforcharities.com also wishes to hear from charities who are interested in taking part.
Casinoforcharities.com offers players a range of online versions of popular games including blackjack, baccarat and poker, as well as slot machine and novelty games. Stakes are placed using casino credits that can be purchased using credit and debit cards, to which winnings can also be credited. Casinoforcharities.com pays out 97% of stakes placed as winnings.
Justin Drummond, chief executive of Gaming Corporation, said: “The National Lottery has established gaming as an acceptable way for charities to raise money. Casinoforcharities.com now gives online players the chance to make a contribution to charity while participating in gaming. Just like the Lottery, we’re making gaming a pastime that offers a social benefit. We’ve also built the donation model around the need that many charities have to cover their running expenses as well as their capital costs. We expect the 10% of profits we donate to greatly benefit the selected charities.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.