Greenpeace UK launches anti-GM viral campaign

Howard Lake | 7 August 2003 | News

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Greenpeace in the UK has launched a viral game online in support of its anti-GM food campaign.

The game, called GM Warrior, was created by Artificial Environments. Players use a slingshot to destory genetically modified flowers but have to make sure they don’t also destroy the natural flowers.

Players can then visit a guide on the Greenpeace Web site for shoppers who want to avoid GM foods.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.