British Heart Foundation launches TV campaign on cholesterol
Howard Lake | 18 June 2003 | News
The British Heart Foundation has launched a new awareness campaign to highlight the issue of high cholesterol levels and get the UK thinking more seriously about their heart health.
The campaign started on 16 June with a new TV advertisement. It features a series of animated characters worrying about the outward signs of ageing; getting wrinkles, losing their hair and deteriorating eyesight. All of the characters show scant regard for their health and especially their hearts. The 30-second advertisement will run for two weeks.
It is estimated that seven out of ten over-45 year olds have high blood cholesterol levels but are unaware of the fact.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.