UK Fundraising News appears in HTML for first time
Howard Lake | 23 January 2003 | News
UK Fundraising’s free fortnightly e-mail newsletter has been published in HTML format for the first time this week.
UK Fundraising has chosen Charity Technology Trust’s “CTT Mail” to power its fortnightly free e-mail newsletter to 6,000 fundraisers. The newsletter has been published in plain text format since February 2000, and claims the largest and most current e-mail subscriber list of fundraisers and related staff in the UK. It provides a simple summary of all the latest news, resources, job vacancies and other additions to the UK Fundraising site.
CTT Mail is the latest technology service from Charity Technology Trust, a charity dedicated to increasing efficiency via the use of new technology. CTT Mail is a sophisticated e-mailer tool used by major for-profit companies which is now available for charities to use at very low cost.
CTT Mail is managed through a new trading company, CTT Communications (CTTC), and has already been used by 10 charities, including Red Cross, Samaritans, Diabetes UK, National Trust, Timebank, Royal British Legion, PDSA, and RNID.
CTT Mail aims to encourage charities of all sizes to use e-mail marketing by offering a fixed price for set-up and e-mail campaigns. CTT Mail will also offer a complete managed service. CTTC believes that charities can quickly reduce their costs of sending e-mail with CTT Mail to 0.5p per outbound message.
Howard Lake, founder of UK Fundraising said:
“UK Fundraising has been using e-mail to help fundraisers share expertise since 1996. We’re keenly aware of the need to offer fundraisers relevant information in an easy to use format, ensuring that our relationship with them meets their needs. We selected CTT Mail for its advanced subscriber management facilities and its excellent reporting facilities, which will enable us to understand far better the types of news item and other resource that our subscribers are interested in.”
CTTC’s launch of CTT Mail started with the delivery of the Royal British Legion’s Poppy Appeal e-mail campaign, which was distributed to over 50,000 people on Remembrance Day. This was the first time that the Legion had extensively used an email campaign on Remembrance Day itself and produced an estimated 2,000 additional individual supporter actions on the day itself and thereafter.
Peter Sweatman, CEO and Founder of Charity Technology Trust, said:
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“We believe that the right e-mail strategy and send capability is fundamental to the successful management of donor relationships in this day and age. CTTC provides an easy to use and quick way to service online supporter relationships and our tool has the capacity to grow with the charity as it requires more advanced features such as automated e-mail collection, online subscription management, database population via the Web, tailored communications and e-mail questionnaires.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.