Great Fundraising Organizations, by Alan Clayton. Book cover.

Making Christmas cards pay

Howard Lake | 20 December 2002 | News

Ian Kerr of Midas Charity Appeals offers an idea for boosting Christmas card sales next year.

There is muttering this Christmas about how little charities receive from the sales of their cards and their falling sales.

One way of making cards pay is to hold an informal Christmas card party in January with a charity’s networkers. Ask them to bring all their cards for a card party and devise categories for each person to select and then rank their own:

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Each person uses the above or a variation to write 10 letters or make 10 phone calls.

(Caution – this only works with established networkers and is best done as an adjunct to another event or meeting.)

Ian Kerr would be interested in your ideas.

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