HTML tags that make pages more accessible
Howard Lake | 4 August 2002 | News
Using HTML tags to make your charity’s Web pages more accessible is makes good business sense.
Accessible Web pages are a legal requirement now in the UK, but they also make good business sense. Your charity will want as many people as possible to access its Web pages.
Key tags to use include the following.
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tag within a link can offer an informative tip that will appear as the mouse moves over the link. <li>The <acronym> tag can expand an acronym so that it will appear in full as the mouse moves over the text. <li>A<br /> <caption> tag within a table can provide an explanation or title for a table. The </p> <summary> tag allows you to add a longer description of the contents or function of a table.</p> <li>The <tabindex> tag determines the order in which links or other Web page elements are accessed by using the Tab key on the keyboard. <li>The <link> tag can enhance the navigation elements of a Web page by including information about the relationships between a page and the page linked to e.g. back, home and next. </ul> <p></p> <div class='yarpp yarpp-related yarpp-related-shortcode yarpp-template-yarpp-template-starter'> <div style="padding-top:30px"> <h2>Related posts</h2> <div class="grid grid-sm-2" style="margin-bottom:40px"> <a href="https://fundraising.co.uk/2001/01/04/trustee-act-one-month-away/" class="card card--link card--alt"> <div class="card__image"> <span class="card__no-image">UK Fundraising</span> </div> <div class="card__content"> <div class="card__meta"> 4 January 2001 </div> <h3 class="card__title no-margin-xs">Trustee Act one month away</h3> </div> </a> <a 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12.8 12.8z" class=""></path></svg></i> <img width="16" height="16" alt="Loading" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%2016%2016'%3E%3C/svg%3E" border=0 data-lazy-src="https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader-2x.gif" /><noscript><img width="16" height="16" alt="Loading" src="https://fundraising.co.uk/wp-content/plugins/page-views-count/ajax-loader-2x.gif" border=0 /></noscript></p><div class="pvc_clear"></div> <div class="addthis_sharing_toolbox" style="margin-bottom:30px;"></div> <div class="blog-post-author"> <div class="blog-post-author__content"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Howard Lake" class="blog-post-author__picture" data-lazy-src="https://secure.gravatar.com/avatar/c09277b89baba82e540b68fb4aef303836f82ca4a418a3c79ecb679999483293?s=96&d=mm&r=g" /><noscript><img src="https://secure.gravatar.com/avatar/c09277b89baba82e540b68fb4aef303836f82ca4a418a3c79ecb679999483293?s=96&d=mm&r=g" alt="Howard Lake" class="blog-post-author__picture" /></noscript> <p class="no-margin-xs"> <strong>About Howard Lake</strong><br /> Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. 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By using our site, you consent to cookies.</p> </div></div><div class="wpconsent-banner-footer wpconsent-button-size-small wpconsent-button-corner-slightly-rounded wpconsent-button-type-filled" part="wpconsent-banner-footer"><button type="button" id="wpconsent-preferences-all" class="wpconsent-preferences-cookies wpconsent-banner-button wpconsent-preferences-all" part="wpconsent-button-preferences">Preferences</button><button type="button" id="wpconsent-cancel-all" class="wpconsent-cancel-cookies wpconsent-banner-button wpconsent-cancel-all" part="wpconsent-button-cancel">Reject</button><button type="button" id="wpconsent-accept-all" class="wpconsent-accept-cookies wpconsent-banner-button wpconsent-accept-all" part="wpconsent-button-accept">Accept All</button></div></div></div><div id="wpconsent-preferences-modal" class="wpconsent-preferences-modal" style="display:none;" tabindex="-1" role="dialog" aria-modal="true" aria-labelledby="wpconsent-preferences-title" part="wpconsent-preferences-modal"><div class="wpconsent-preferences-content" part="wpconsent-preferences-content"><div class="wpconsent-preferences-header" part="wpconsent-preferences-header"><h2 id="wpconsent-preferences-title" tabindex="0" part="wpconsent-preferences-title">Cookie Preferences</h2><div class="wpconsent-preferences-header-right"><button class="wpconsent-preferences-header-close" id="wpconsent-preferences-close" aria-label="Close" part="wpconsent-preferences-close">×</button></div></div><div class="wpconsent-preferences-body"><div class="wpconsent_preferences_panel_description" part="wpconsent-preferences-description"><p>Manage your cookie preferences below:</p> </div><div class="wpconsent-preference-cookies wpconsent-preferences-accordion" part="wpconsent-preferences-accordion"><div class="wpconsent-preferences-accordion-item wpconsent-cookie-category wpconsent-cookie-category-essential" part="wpconsent-accordion-item wpconsent-category-essential"><div class="wpconsent-preferences-accordion-header" part="wpconsent-accordion-header"><div class="wpconsent-cookie-category-text"><button class="wpconsent-preferences-accordion-toggle" aria-expanded="false" part="wpconsent-accordion-toggle"><span class="wpconsent-preferences-accordion-arrow" aria-hidden="true"></span><span class="screen-reader-text">Toggle Essential</span></button><label for="cookie-category-essential">Essential</label></div><div class="wpconsent-cookie-category-checkbox"><label class="wpconsent-preferences-checkbox-toggle wpconsent-preferences-checkbox-toggle-disabled" part="wpconsent-checkbox-toggle wpconsent-checkbox-toggle-disabled"><input type="checkbox" id="cookie-category-essential" checked disabled><span class="wpconsent-preferences-checkbox-toggle-slider"></span></label></div></div><div class="wpconsent-preferences-accordion-content" part="wpconsent-accordion-content"><p class="wpconsent-category-description" tabindex="0">Essential cookies enable basic functions and are necessary for the proper function of the website.</p><div class="wpconsent-preferences-cookies-list" part="wpconsent-cookies-list"><div class="wpconsent-preferences-list-header" part="wpconsent-cookies-list-header"><div class="cookie-name">Name</div><div class="cookie-desc">Description</div><div class="cookie-duration">Duration</div></div><div class="wpconsent-preferences-list-item" data-cookie-id="338724" part="wpconsent-cookies-list-item"><div class="cookie-name">Cookie Preferences</div><div class="cookie-desc">This cookie is used to store the user's cookie consent preferences.</div><div class="cookie-duration">30 days</div></div></div><div class="wpconsent-preferences-accordion-item wpconsent-cookie-service" part="wpconsent-accordion-item wpconsent-service-cloudflare"><div class="wpconsent-preferences-accordion-header" part="wpconsent-accordion-header"><div class="wpconsent-cookie-category-text"><button class="wpconsent-preferences-accordion-toggle" aria-expanded="false" part="wpconsent-accordion-toggle"><span class="wpconsent-preferences-accordion-arrow" aria-hidden="true"></span><span class="screen-reader-text">Toggle CloudFlare</span></button><label>CloudFlare</label></div><div class="wpconsent-cookie-category-checkbox"></div></div><div class="wpconsent-preferences-accordion-content" part="wpconsent-accordion-content"><p class="wpconsent-service-description" tabindex="0">CloudFlare provides web performance and security solutions, enhancing site speed and protecting against threats.</p><p tabindex="0" class="wpconsent-service-url">Service URL: <a href="https://developers.cloudflare.com/fundamentals/reference/policies-compliances/cloudflare-cookies/" target="_blank" rel="noopener noreferrer">developers.cloudflare.com<span class="screen-reader-text"> (opens in a new window)</span></a></p><div class="wpconsent-preferences-cookies-list" part="wpconsent-cookies-list"><div class="wpconsent-preferences-list-header" part="wpconsent-cookies-list-header"><div class="cookie-name">Name</div><div class="cookie-desc">Description</div><div class="cookie-duration">Duration</div></div><div class="wpconsent-preferences-list-item" data-cookie-id="338725" part="wpconsent-cookies-list-item"><div class="cookie-name">cf_use_ob</div><div class="cookie-desc">The cf_use_ob cookie informs Cloudflare to fetch the requested resource from the Always Online cache on the designated port. Applicable values are: 0, 80, and 443. The cf_ob_info and cf_use_ob cookies are persistent cookies that expire after 30 seconds.</div><div class="cookie-duration">session</div></div><div class="wpconsent-preferences-list-item" data-cookie-id="338726" part="wpconsent-cookies-list-item"><div class="cookie-name">__cfwaitingroom</div><div class="cookie-desc">The __cfwaitingroom cookie is only used to track visitors that access a waiting room enabled host and path combination for a zone. Visitors using a browser that does not accept cookies cannot visit the host and path combination while the waiting room is active.</div><div class="cookie-duration">session</div></div><div class="wpconsent-preferences-list-item" data-cookie-id="338727" part="wpconsent-cookies-list-item"><div class="cookie-name">cf_chl_rc_i</div><div class="cookie-desc">These cookies are for internal use which allows Cloudflare to identify production issues on clients.</div><div class="cookie-duration">session</div></div><div class="wpconsent-preferences-list-item" data-cookie-id="338728" part="wpconsent-cookies-list-item"><div class="cookie-name">cf_chl_rc_ni</div><div class="cookie-desc">These cookies are for internal use which allows Cloudflare to identify production issues on clients.</div><div class="cookie-duration">session</div></div><div class="wpconsent-preferences-list-item" data-cookie-id="338729" part="wpconsent-cookies-list-item"><div class="cookie-name">cf_chl_rc_m</div><div class="cookie-desc">These cookies are for internal use which allows Cloudflare to identify production issues on clients.</div><div class="cookie-duration">session</div></div><div class="wpconsent-preferences-list-item" data-cookie-id="338730" part="wpconsent-cookies-list-item"><div class="cookie-name">__cfruid</div><div class="cookie-desc">Used by the content network, Cloudflare, to identify trusted web traffic.</div><div class="cookie-duration">session</div></div><div class="wpconsent-preferences-list-item" data-cookie-id="338731" part="wpconsent-cookies-list-item"><div class="cookie-name">__cf_bm</div><div class="cookie-desc">Cloudflare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions.</div><div class="cookie-duration">session</div></div><div class="wpconsent-preferences-list-item" data-cookie-id="338732" part="wpconsent-cookies-list-item"><div class="cookie-name">__cflb</div><div class="cookie-desc">When enabling session affinity with Cloudflare Load Balancer, Cloudflare sets a __cflb cookie with a unique value on the first response to the requesting client. Cloudflare routes future requests to the same origin, optimizing network resource usage. In the event of a failover, Cloudflare sets a new __cflb cookie to direct future requests to the failover pool.</div><div class="cookie-duration">session</div></div><div class="wpconsent-preferences-list-item" data-cookie-id="338733" part="wpconsent-cookies-list-item"><div class="cookie-name">_cfuvid</div><div class="cookie-desc">The _cfuvid cookie is only set when a site uses this option in a Rate Limiting Rule, and is only used to allow the Cloudflare WAF to distinguish individual users who share the same IP address.</div><div class="cookie-duration">session</div></div><div class="wpconsent-preferences-list-item" data-cookie-id="338734" part="wpconsent-cookies-list-item"><div class="cookie-name">cf_clearance</div><div class="cookie-desc">Whether a CAPTCHA or Javascript challenge has been solved.</div><div class="cookie-duration">session</div></div><div class="wpconsent-preferences-list-item" data-cookie-id="338735" part="wpconsent-cookies-list-item"><div class="cookie-name">__cfseq</div><div class="cookie-desc">Sequence rules uses cookies to track the order of requests a user has made and the time between requests and makes them available via Cloudflare Rules. This allows you to write rules that match valid or invalid sequences. The specific cookies used to validate sequences are called sequence cookies.</div><div class="cookie-duration">session</div></div><div class="wpconsent-preferences-list-item" data-cookie-id="338736" part="wpconsent-cookies-list-item"><div class="cookie-name">cf_ob_info</div><div class="cookie-desc">The cf_ob_info cookie provides information on: The HTTP Status Code returned by the origin web server. The Ray ID of the original failed request. The data center serving the traffic</div><div class="cookie-duration">session</div></div></div></div></div><div class="wpconsent-preferences-accordion-item wpconsent-cookie-service" part="wpconsent-accordion-item wpconsent-service-formidable-forms"><div class="wpconsent-preferences-accordion-header" part="wpconsent-accordion-header"><div class="wpconsent-cookie-category-text"><button class="wpconsent-preferences-accordion-toggle" aria-expanded="false" part="wpconsent-accordion-toggle"><span class="wpconsent-preferences-accordion-arrow" aria-hidden="true"></span><span class="screen-reader-text">Toggle Formidable Forms</span></button><label>Formidable Forms</label></div><div class="wpconsent-cookie-category-checkbox"></div></div><div class="wpconsent-preferences-accordion-content" part="wpconsent-accordion-content"><p class="wpconsent-service-description" tabindex="0">Formidable Forms is a powerful WordPress plugin for creating advanced forms and data management solutions.</p><div class="wpconsent-preferences-cookies-list" part="wpconsent-cookies-list"><div class="wpconsent-preferences-list-header" part="wpconsent-cookies-list-header"><div class="cookie-name">Name</div><div class="cookie-desc">Description</div><div class="cookie-duration">Duration</div></div><div class="wpconsent-preferences-list-item" data-cookie-id="338737" part="wpconsent-cookies-list-item"><div class="cookie-name">frm_form_</div><div class="cookie-desc">Saves the ID of the form and the time the entry was submitted.</div><div class="cookie-duration">2 hours</div></div></div></div></div><div class="wpconsent-preferences-accordion-item wpconsent-cookie-service" part="wpconsent-accordion-item wpconsent-service-google-recaptcha"><div class="wpconsent-preferences-accordion-header" part="wpconsent-accordion-header"><div class="wpconsent-cookie-category-text"><button class="wpconsent-preferences-accordion-toggle" aria-expanded="false" part="wpconsent-accordion-toggle"><span class="wpconsent-preferences-accordion-arrow" aria-hidden="true"></span><span class="screen-reader-text">Toggle Google reCAPTCHA</span></button><label>Google reCAPTCHA</label></div><div class="wpconsent-cookie-category-checkbox"></div></div><div class="wpconsent-preferences-accordion-content" part="wpconsent-accordion-content"><p class="wpconsent-service-description" tabindex="0">Google reCAPTCHA helps protect websites from spam and abuse by verifying user interactions through challenges.</p><div class="wpconsent-preferences-cookies-list" part="wpconsent-cookies-list"><div class="wpconsent-preferences-list-header" part="wpconsent-cookies-list-header"><div class="cookie-name">Name</div><div class="cookie-desc">Description</div><div class="cookie-duration">Duration</div></div><div class="wpconsent-preferences-list-item" data-cookie-id="338763" part="wpconsent-cookies-list-item"><div class="cookie-name">_GRECAPTCHA</div><div class="cookie-desc">Google reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis.</div><div class="cookie-duration">179 days</div></div></div></div></div></div></div><div class="wpconsent-preferences-accordion-item wpconsent-cookie-category wpconsent-cookie-category-statistics" part="wpconsent-accordion-item wpconsent-category-statistics"><div class="wpconsent-preferences-accordion-header" part="wpconsent-accordion-header"><div class="wpconsent-cookie-category-text"><button class="wpconsent-preferences-accordion-toggle" aria-expanded="false" part="wpconsent-accordion-toggle"><span class="wpconsent-preferences-accordion-arrow" aria-hidden="true"></span><span class="screen-reader-text">Toggle Statistics</span></button><label for="cookie-category-statistics">Statistics</label></div><div class="wpconsent-cookie-category-checkbox"><label class="wpconsent-preferences-checkbox-toggle" part="wpconsent-checkbox-toggle"><input type="checkbox" id="cookie-category-statistics" name="wpconsent_cookie[]" value="statistics" ><span class="wpconsent-preferences-checkbox-toggle-slider"></span></label></div></div><div class="wpconsent-preferences-accordion-content" part="wpconsent-accordion-content"><p class="wpconsent-category-description" tabindex="0">Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.</p><div class="wpconsent-preferences-accordion-item wpconsent-cookie-service" part="wpconsent-accordion-item wpconsent-service-google-analytics"><div class="wpconsent-preferences-accordion-header" part="wpconsent-accordion-header"><div class="wpconsent-cookie-category-text"><button class="wpconsent-preferences-accordion-toggle" aria-expanded="false" part="wpconsent-accordion-toggle"><span class="wpconsent-preferences-accordion-arrow" aria-hidden="true"></span><span class="screen-reader-text">Toggle Google Analytics</span></button><label>Google Analytics</label></div><div class="wpconsent-cookie-category-checkbox"></div></div><div class="wpconsent-preferences-accordion-content" part="wpconsent-accordion-content"><p class="wpconsent-service-description" tabindex="0">Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.</p><p tabindex="0" class="wpconsent-service-url">Service URL: <a href="https://policies.google.com/privacy" target="_blank" rel="noopener noreferrer">policies.google.com<span class="screen-reader-text"> (opens in a new window)</span></a></p><div class="wpconsent-preferences-cookies-list" part="wpconsent-cookies-list"><div class="wpconsent-preferences-list-header" part="wpconsent-cookies-list-header"><div class="cookie-name">Name</div><div class="cookie-desc">Description</div><div class="cookie-duration">Duration</div></div><div class="wpconsent-preferences-list-item" data-cookie-id="338739" part="wpconsent-cookies-list-item"><div class="cookie-name">_gac_</div><div class="cookie-desc">Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.</div><div class="cookie-duration">90 days</div></div><div class="wpconsent-preferences-list-item" data-cookie-id="338740" part="wpconsent-cookies-list-item"><div class="cookie-name">__utma</div><div class="cookie-desc">ID used to identify users and sessions</div><div class="cookie-duration">2 years after last activity</div></div><div class="wpconsent-preferences-list-item" data-cookie-id="338741" part="wpconsent-cookies-list-item"><div class="cookie-name">__utmt</div><div class="cookie-desc">Used to monitor number of Google Analytics server requests</div><div class="cookie-duration">10 minutes</div></div><div class="wpconsent-preferences-list-item" data-cookie-id="338742" part="wpconsent-cookies-list-item"><div class="cookie-name">__utmb</div><div class="cookie-desc">Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.</div><div class="cookie-duration">30 minutes after last activity</div></div><div class="wpconsent-preferences-list-item" data-cookie-id="338743" part="wpconsent-cookies-list-item"><div class="cookie-name">__utmc</div><div class="cookie-desc">Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.</div><div class="cookie-duration">End of session (browser)</div></div><div class="wpconsent-preferences-list-item" data-cookie-id="338744" part="wpconsent-cookies-list-item"><div class="cookie-name">__utmz</div><div class="cookie-desc">Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server</div><div class="cookie-duration">6 months after last activity</div></div><div class="wpconsent-preferences-list-item" data-cookie-id="338745" part="wpconsent-cookies-list-item"><div class="cookie-name">__utmv</div><div class="cookie-desc">Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.</div><div class="cookie-duration">2 years after last activity</div></div><div class="wpconsent-preferences-list-item" data-cookie-id="338746" part="wpconsent-cookies-list-item"><div class="cookie-name">__utmx</div><div class="cookie-desc">Used to determine whether a user is included in an A / B or Multivariate test.</div><div class="cookie-duration">18 months</div></div><div class="wpconsent-preferences-list-item" data-cookie-id="338747" part="wpconsent-cookies-list-item"><div class="cookie-name">_ga</div><div class="cookie-desc">ID used to identify users</div><div class="cookie-duration">2 years</div></div><div class="wpconsent-preferences-list-item" data-cookie-id="338748" part="wpconsent-cookies-list-item"><div class="cookie-name">_gali</div><div class="cookie-desc">Used by Google Analytics to determine which links on a page are being clicked</div><div class="cookie-duration">30 seconds</div></div><div class="wpconsent-preferences-list-item" data-cookie-id="338749" part="wpconsent-cookies-list-item"><div class="cookie-name">_ga_</div><div class="cookie-desc">ID used to identify users</div><div class="cookie-duration">2 years</div></div><div class="wpconsent-preferences-list-item" data-cookie-id="338750" part="wpconsent-cookies-list-item"><div class="cookie-name">_gid</div><div class="cookie-desc">ID used to identify users for 24 hours after last activity</div><div class="cookie-duration">24 hours</div></div><div class="wpconsent-preferences-list-item" data-cookie-id="338751" part="wpconsent-cookies-list-item"><div class="cookie-name">_gat</div><div class="cookie-desc">Used to monitor number of Google Analytics server requests when using Google Tag Manager</div><div class="cookie-duration">1 minute</div></div></div></div></div></div></div><div class="wpconsent-preferences-accordion-item wpconsent-cookie-category wpconsent-cookie-category-marketing" part="wpconsent-accordion-item wpconsent-category-marketing"><div class="wpconsent-preferences-accordion-header" part="wpconsent-accordion-header"><div class="wpconsent-cookie-category-text"><button class="wpconsent-preferences-accordion-toggle" aria-expanded="false" part="wpconsent-accordion-toggle"><span class="wpconsent-preferences-accordion-arrow" aria-hidden="true"></span><span class="screen-reader-text">Toggle Marketing</span></button><label for="cookie-category-marketing">Marketing</label></div><div class="wpconsent-cookie-category-checkbox"><label class="wpconsent-preferences-checkbox-toggle" part="wpconsent-checkbox-toggle"><input type="checkbox" id="cookie-category-marketing" name="wpconsent_cookie[]" value="marketing" ><span class="wpconsent-preferences-checkbox-toggle-slider"></span></label></div></div><div class="wpconsent-preferences-accordion-content" part="wpconsent-accordion-content"><p class="wpconsent-category-description" tabindex="0">Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.</p><div class="wpconsent-preferences-accordion-item wpconsent-cookie-service" part="wpconsent-accordion-item wpconsent-service-optinmonster"><div class="wpconsent-preferences-accordion-header" part="wpconsent-accordion-header"><div class="wpconsent-cookie-category-text"><button class="wpconsent-preferences-accordion-toggle" aria-expanded="false" part="wpconsent-accordion-toggle"><span class="wpconsent-preferences-accordion-arrow" aria-hidden="true"></span><span class="screen-reader-text">Toggle Optinmonster</span></button><label>Optinmonster</label></div><div class="wpconsent-cookie-category-checkbox"></div></div><div class="wpconsent-preferences-accordion-content" part="wpconsent-accordion-content"><p class="wpconsent-service-description" tabindex="0">OptinMonster is a powerful lead generation tool that helps businesses convert visitors into subscribers and customers.</p><p tabindex="0" class="wpconsent-service-url">Service URL: <a href="https://optinmonster.com/gdpr/cookies/" target="_blank" rel="noopener noreferrer">optinmonster.com<span class="screen-reader-text"> (opens in a new window)</span></a></p><div class="wpconsent-preferences-cookies-list" part="wpconsent-cookies-list"><div class="wpconsent-preferences-list-header" part="wpconsent-cookies-list-header"><div class="cookie-name">Name</div><div class="cookie-desc">Description</div><div class="cookie-duration">Duration</div></div><div class="wpconsent-preferences-list-item" data-cookie-id="338752" part="wpconsent-cookies-list-item"><div class="cookie-name">_omra</div><div class="cookie-desc">Used to store interaction and conversion data for campaigns in conjunction with Revenue Attribution</div><div class="cookie-duration">1 year</div></div><div class="wpconsent-preferences-list-item" data-cookie-id="338753" part="wpconsent-cookies-list-item"><div class="cookie-name">omCountdown-{id}-{elementId}</div><div class="cookie-desc">Used for countdown elements {elementId} in campaigns {id} to determine when it should complete</div><div class="cookie-duration">Session</div></div><div class="wpconsent-preferences-list-item" data-cookie-id="338754" part="wpconsent-cookies-list-item"><div class="cookie-name">om-{id}-closed / omSlideClosed-{id}</div><div class="cookie-desc">Used specifically with slide-in campaigns {id} to determine if it has been closed or not by a visitor. </div><div class="cookie-duration">30 days</div></div><div class="wpconsent-preferences-list-item" data-cookie-id="338755" part="wpconsent-cookies-list-item"><div class="cookie-name">om-success-cookie / omSuccessCookie</div><div class="cookie-desc">used to determine if a visitor has successfully opted in to any campaign on your site to unlock content when using the Content Locking feature.</div><div class="cookie-duration">365 days</div></div><div class="wpconsent-preferences-list-item" data-cookie-id="338756" part="wpconsent-cookies-list-item"><div class="cookie-name">om-success-{id} / omSuccess-{id}</div><div class="cookie-desc">Used to determine if a visitor has successfully opted in to a campaign with the ID of {id} on your site</div><div class="cookie-duration">365 days</div></div><div class="wpconsent-preferences-list-item" data-cookie-id="338757" part="wpconsent-cookies-list-item"><div class="cookie-name">omSeen-{id}</div><div class="cookie-desc">Used to determine if a visitor has been shown a campaign by the slug. 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