Giving Campaign produces Gift Aid toolkit for charities
Howard Lake | 18 July 2002 | News
The Giving Campaign has published a detailed guide to help charities use Gift Aid to its maximum potential.
The Giving Campaign admits that only about 10% of those donors who could use Gift Aid when they donate to charity actually do so. Research shows that donors have little awareness of what Gift Aid is or see it as too complex to use. Of course, this means that each year millions of pounds of tax is simply not being claimed back by UK charities.
The Giving Campaign’s new Gift Aid toolkit is designed to give charities everything they need to encourage their donors to use Gift Aid. It features the a new brand image for Gift Aid, developed by leading branding consultants, Wolff Olins, following research with charities and members of the public.
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The toolkit explains how Gift Aid can be incorporated into charities’ materials, whether paper-based or online.
The toolkit is available on a CD ROM or it can be downloaded from the Giving Campaign’s Web site.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.