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Charity branding for discussion at Convention

Howard Lake | 6 July 2002 | News

Charity branding will be the subject of at least one seminar at this month’s Institute of Fundraising Annual Convention.

Helen Stride, a research associate at Henley Management College, will address how and when charities should promote their brand, and how to modify effectively corporate models of branding.

Read Brand new issues for charities by Patrick McCurry at SocietyGuardian.

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