Macmillan launches pilot corporate online raffle
Howard Lake | 4 July 2002 | News
Macmillan Cancer Relief has used the services of Charity Technology Trust to promote its first online raffle.
![[CTT logo]](https://www.fundraising.co.uk/graphics/logos/ctt_100.gif)
The cancer charity promoted the raffle to the employees of one of its large corporate supporters. In just 11 days, 400 UK based employees gave £3,000.
Shell International pioneered CTT’s Corporate Raffles platform for Barnardo’s at Christmas 2001. The Corporate Raffle works within a firm, (via the intranet and e-mail) giving employees a quick and simple method of making donations direct from their desks.
The Community Relations Managers within the company that supported Macmillan Cancer Relief said “We held paper- based raffles in the past, in support of our charity of the year, but this new alternative of an e-mail based, online raffle is really immediate and exciting and saves us huge amounts of time. The detail of the reporting and level of analysis make this a great choice for charity fundraising efforts.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.