NSPCC uses direct mail to fund Web service

Howard Lake | 28 May 2002 | News

The NSPCC is for the first time launching a direct mail campaign to raise funds specifically for a Web site.

The NSPCC’s campaign will raise funds for there4me.com, its online forum and advice service for young people aged from 12 to 16. The campaign, which involves over 90,000 packs being mailed to existing supporters, is being handled by WWAV Rapp Collins.

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.