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NSPCC uses direct mail to fund Web service

NSPCC uses direct mail to fund Web service

The NSPCC is for the first time launching a direct mail campaign to raise funds specifically for a Web site.

The NSPCC’s campaign will raise funds for there4me.com, its online forum and advice service for young people aged from 12 to 16. The campaign, which involves over 90,000 packs being mailed to existing supporters, is being handled by WWAV Rapp Collins.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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