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Homeless charity uses Web site to attract corporate supporters

Homeless charity uses Web site to attract corporate supporters

Alone in London is using a Web site as part of its campaign to secure corporate sponsorship for its projects.

The charity will launch the site within a month. Working with agency Fitch:London, which donated its services for free, the charity hopes the site will attract corporate sponsors, and reduce the costs of recruiting staff and volunteers.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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