Face-to-face with fundraising

Howard Lake | 14 January 2002 | News

Ian Tucker at The Guardian knows just how effective face-to-face fundraisers are, but he still doesn’t like them “cluttering-up the pavement.” Charity used to begin at home, ” he muses. “Now it begins on the streets.”

Ian Tucker at The Guardian knows just how effective face-to-face fundraisers are, but he still doesn’t like them “cluttering-up the pavement.” Charity used to begin at home, ” he muses. “Now it begins on the streets.”

After talking to the Public Fundraising Regulatory Association and Greenpeace’s marketing and fundraising director he realises that “charities aren’t backing down… so be prepared for the onslaught.”

Read ‘Spare a minute for child poverty?’ by Ian Tucker at SocietyGuardian.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.