Fundraising news, ideas and inspiration for professional charity fundraisers

Money for nothing and your cash for free

Money for nothing and your cash for free

Tesco shoppers raise £130,000 for Alzheimer’s charities simply by withdrawing cash.

Tesco shoppers have raised £130,000 for Alzheimer’s charities in just four months simply by withdrawing money at Tesco Personal Finance cash machines in stores. Every time a cash withdrawal is made Tesco Personal Finance donates 1p to the Tesco Charities of the Year – the Alzheimer Society and Alzheimer’s Scotland. There is no cost to the customer as cash withdrawals are free.

Now the financial services arm of the supermarket has set a target to increase this to £250,000 by Christmas.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

Get free email updates

Keep up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy]

* We do not share your email or personal details.

Before you go…

Let us keep you up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy policy]
" />