Direct mail still dominant
Howard Lake | 25 July 2001 | News
Direct mail is not going to be eclipsed by e-mail for the next five years at least, argue analysts.
Paper-based direct mail will continue to be the most effective method of reaching people in the UK, according to Bell Howell Mail and Messaging Technologies. E-mail direct marketing will rise to 9-27% of all direct mail campaigns by 2003, but paper-based direct mail will remain dominant.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.