Whitewater wins Centrepoint direct marketing account
Howard Lake | 14 June 2001 | News
Youth homelessness charity Centrepoint has appointed specialist agency Whitewater to develop and implement its ongoing direct marketing programme.
Youth homelessness charity Centrepoint has appointed specialist agency Whitewater to develop and implement its ongoing direct marketing programme.
Centrepoint has achieved considerable success with direct-dialogue donor recruitment over the last year. The brief for Whitewater will be to build on this through the development of a long-term direct marketing strategy, including donor recruitment, retention, and development – using traditional and online media.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.