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Internet use eats into other media use

Internet use eats into other media use

Research for Tesco.com and iVillage UK has found that Internet usage is eating into people’s use of other media.

Research for Tesco.com and iVillage UK has found that Internet usage is eating into people’s use of other media. The survey of 4,000 people by Dunnhumby found that 30% of Internet users said they now watched less TV as a result of their time spent on the Internet. Busy people with the least free time were the most likely to substitute the Internet for other media.

Find out more from Dunnhumby.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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