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Red Cross recommends rather than campaigns

Red Cross recommends rather than campaigns

On International Red Cross Day, the Red Cross is campaigning for learner drivers to be required to gain a first aid qualification.

On International Red Cross Day, the Red Cross is campaigning for learner drivers to be required to gain a first aid qualification. In fact, it is recommending this legislative change rather than campaigning for it.

Find out why in When a campaign is not a campaign by Louise Tickle at SocietyGuardian.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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