Poorly designed sites hinder journalists
Howard Lake | 5 April 2001 | News
Many organisations’ Web sites are so badly designed that journalists can not use them to find the information they need.
Many organisations’ Web sites are so badly designed that journalists can not use them to find the information they need.
If you want journalists to use your Web site, you had better make sure you are making it easy for them. A survey by Nielson Norman found that 40% of journalists could not find key information on corporate Web sites. Sites made it difficult for journalists to find a PR contact, locate press
Advertisement
releases, and gather financial information.
Not surprisingly, some of the journalists surveyed said that a poor Web site could damage their view of a company.
The survey includes 22 design guidelines.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.