Hospitality Action signs affiliate deal with restaurant site

Howard Lake | 15 March 2001 | News

Catering industry charity Hospitality Action has recently signed three online affiliate deals, including one, appropriately enough, with a discount restaurant booking site. Bookings made through 5pm.co.uk’s co-branded version of their site will generate a donation to Hospitality Action.

Catering industry charity Hospitality Action has recently signed three online affiliate deals, including one, appropriately enough, with a discount restaurant booking site. Bookings made through 5pm.co.uk’s co-branded version of their site will generate a donation to Hospitality Action.

Indeed the online restaurant reservation system has forged links with a number of charities, and has set up co-branded versions of its site to facilitate fundraising and communication for the charities. “The system is simple,”, says 5pm’s director Ronnie Somerville, “restaurants place offers on the co-branded sites, users book these with the simple click of a button, and in turn we give a 10% royalty for every cover booked to the respective charity”.

With hundreds of restaurants up and down the country placing offers every day, recent research has shown that users tend to bookmark and return to the 5pm site every week. “This is why”, continues Somerville, “that charities love the communication space we provide at the top of the offers of the day”.

In addition to Hospitality Action, current partners include National Trust for Scotland, Childline, Muscular Dystrophy Campaign, 5pm are also working as corporate friends of the Scottish SPCA.

Visit 5pm.co.uk’s Hospitality Action co-branded site.

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.