Fundraising news, ideas and inspiration for professional charity fundraisers

ICFM launches legacy promotion

ICFM launches legacy promotion

The Institute of Charity Fundraising Managers has launched a legacy promotion campaign. Many charities run legacy campaigns of course, but this sector-wide initiative is different. It aims to encourage fundraisers and potential donors to recognise legacies as a vital source of income for charities of all types and sizes.

The Institute of Charity Fundraising Managers has launched a legacy promotion campaign. Many charities run legacy campaigns of course, but this sector-wide initiative is different. It aims to encourage fundraisers and potential donors to recognise legacies as a vital source of income for charities of all types and sizes.

It also aims to “dispel misconceptions and misunderstandings” about legacy fundraising, still regarded as a peculiar and slighly distasteful form of fundraising by too many fundraisers and charity managers.

The Royal National Lifeboat Institution has seconded Marketing Manager David Brann to act as Campaign Director for up to six months.

Visit ICFM.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

Get free email updates

Keep up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy]

* We do not share your email or personal details.

Before you go…

Let us keep you up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy policy]
" />