ICFM launches legacy promotion
Howard Lake | 21 February 2001 | News
The Institute of Charity Fundraising Managers has launched a legacy promotion campaign. Many charities run legacy campaigns of course, but this sector-wide initiative is different. It aims to encourage fundraisers and potential donors to recognise legacies as a vital source of income for charities of all types and sizes.
The Institute of Charity Fundraising Managers has launched a legacy promotion campaign. Many charities run legacy campaigns of course, but this sector-wide initiative is different. It aims to encourage fundraisers and potential donors to recognise legacies as a vital source of income for charities of all types and sizes.
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It also aims to “dispel misconceptions and misunderstandings” about legacy fundraising, still regarded as a peculiar and slighly distasteful form of fundraising by too many fundraisers and charity managers.
The Royal National Lifeboat Institution has seconded Marketing Manager David Brann to act as Campaign Director for up to six months.
Visit ICFM.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.