ICFM launches legacy promotion
Howard Lake | 21 February 2001 | News
The Institute of Charity Fundraising Managers has launched a legacy promotion campaign. Many charities run legacy campaigns of course, but this sector-wide initiative is different. It aims to encourage fundraisers and potential donors to recognise legacies as a vital source of income for charities of all types and sizes.
The Institute of Charity Fundraising Managers has launched a legacy promotion campaign. Many charities run legacy campaigns of course, but this sector-wide initiative is different. It aims to encourage fundraisers and potential donors to recognise legacies as a vital source of income for charities of all types and sizes.
It also aims to “dispel misconceptions and misunderstandings” about legacy fundraising, still regarded as a peculiar and slighly distasteful form of fundraising by too many fundraisers and charity managers.
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The Royal National Lifeboat Institution has seconded Marketing Manager David Brann to act as Campaign Director for up to six months.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.