Fundraising news, ideas and inspiration for professional charity fundraisers

Independent Christmas appeal

Independent Christmas appeal

This year’s appeal by the Independent newspaper is on behalf of Hope for Children. While the newspaper today mentions the children’s charity’s Web site address and a freephone donation number, there is no mention of tax-payer status on the donation form printed on the newspaper’s donation form. Either the newspaper or the charity has therefore missed the opportunity of recouping 28% of the tax paid on many donors’ donations.

If the Chancellor’s charity tax reform changes this April passed your charity by, visit Charities Aid Foundation for a quick primer.

www.cafonline.org

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Research massive growth in giving.

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