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Kelloggs support new Childline campaign

Kelloggs support new Childline campaign

Kelloggs, Blue Chip Marketing and BMG have teamed up with Childline to launch a new campaign Helping Kids Grow, which includes a major new media component. In addition to a campaign Web site, Kelloggs will be donating at least £500,000 to Childline, including 30p for every campaign music CD ordered by collecting on-pack tokens.

Visit Helping Kids Grow.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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