Charity banner ad competition for agencies
Howard Lake | 15 November 2000 | News
Children’s charity Sparks is benefiting from a competition between five Web design agencies to create a compelling banner ad to raise funds online. The work of Gluemedia, Oasis Communications, Profero, Syzygy and Tribal DDB is appearing as banner ads and interstitials on www.confetti.co.uk, www.f1-live.com, www.shopping.egg.com, www.altavista.co.uk and other sites. The competition is organised by ad network DoubleClick and Revolution.
Children’s charity Sparks is benefiting from a competition between five Web design agencies to create a compelling banner ad to raise funds online. The work of Gluemedia, Oasis Communications, Profero, Syzygy and Tribal DDB is appearing as banner ads and interstitials on www.confetti.co.uk, www.f1-live.com, www.shopping.egg.com, www.altavista.co.uk and other sites. The competition is organised by ad network DoubleClick and Revolution.
While Sparks should do very well out of this, it is somewhat sad that, over five years after the debut of the banner ad, the idea of a charity fundraising banner ad is still so unusual that this kind of competition needs to take place.
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Read Agencies compete in fundraising event by Philip Smith and Agencies compete with charity banners at Revolution.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.