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Charity banner ad competition for agencies

Charity banner ad competition for agencies

Children’s charity Sparks is benefiting from a competition between five Web design agencies to create a compelling banner ad to raise funds online. The work of Gluemedia, Oasis Communications, Profero, Syzygy and Tribal DDB is appearing as banner ads and interstitials on www.confetti.co.uk, www.f1-live.com, www.shopping.egg.com, www.altavista.co.uk and other sites. The competition is organised by ad network DoubleClick and Revolution.

Children’s charity Sparks is benefiting from a competition between five Web design agencies to create a compelling banner ad to raise funds online. The work of Gluemedia, Oasis Communications, Profero, Syzygy and Tribal DDB is appearing as banner ads and interstitials on www.confetti.co.uk, www.f1-live.com, www.shopping.egg.com, www.altavista.co.uk and other sites. The competition is organised by ad network DoubleClick and Revolution.

While Sparks should do very well out of this, it is somewhat sad that, over five years after the debut of the banner ad, the idea of a charity fundraising banner ad is still so unusual that this kind of competition needs to take place.

Read Agencies compete in fundraising event by Philip Smith and Agencies compete with charity banners at Revolution.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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