Great Fundraising Organizations, by Alan Clayton. Book cover.

WWF advertises in Wired magazine

Howard Lake

Howard Lake | 13 August 2000 | News

The World Wildlife Fund is advertising in the current issue of Wired (pp. 36 and 162). Both offer a freephone number and a specific URL to help them track response rates. The ads offer a free WWF Action Kit. Visit the site and note the tracking code in the URL to which you are eventually delivered.

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Great Fundraising Organizations, by Alan Clayton. Buy now.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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