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US Red Cross's online fundraising success

US Red Cross's online fundraising success

The pioneering success of the American Red Cross is profiled in The Business of E-Charity by Jon Weisman in the E-Commerce Times. He reports that “on August 20, 1999, it raised $138,508 in online donations, 20 percent higher than the previous one-day record set on April 7, 1999 during the Kosovo humanitarian relief effort.” Putting this figure in context he acknowledges that “of the $800 million the ARC raised in 1999 contributions, less than $3 million arrived over the Internet.

Read The Business of E-Charity by Jon Weisman in the E-Commerce Times

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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