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Comic Relief advert

Comic Relief advert

Comic Relief’s banner advert for the Drop the Debt campaign was ranked third by Forrester Research’s Internet AdWatch Weekly Alert this week in terms of estimated media spend. This is the highest ranking of any charity banner ad to date. The ad, featuring comic character Ali G appeared on various sites including The Guardian. Needless to say, it can reasonably be assumed that at least some of these sites donated ad space for the campaign.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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