Great Fundraising Organizations, by Alan Clayton. Book cover.

Fundraising United fails to deliver

Howard Lake

Howard Lake | 13 June 2000 | News

Fundraising United, the innovative attempt to raise funds for 22 charities by direct mail has failed to cover costs, according to Nicola Hill in The Guardian. The operation was designed to reduce direct marketing costs, particularly for smaller charities, by sharing the cost of an appeal to 400,000 households in March.

Read Out in the cold by Nicola Hill at the Guardian.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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