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Consumers' "lifestage" more important than age

Consumers' "lifestage" more important than age

Research for The Newspaper Society has concluded that a list of categories of “lifestage” are more useful than age categories in defining consumer behaviours.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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