UK domains count

Howard Lake | 20 February 2000 | News

Which domain name should your charity register?

Which domain name should your charity register? If you’re a UK charity then new research suggests that you should opt for a UK domain name.

Interface design consultancy Usability has found that 43% of people in the UK think that a “dot com” Web address signifies a US-based company. At the same time 97% of people understand that a .co.uk site implies that it is based in the UK.

The survey did not cover non-profit domain names, but it would seem likely that UK charity donors will be more amenable to a charity Web site with a .org.uk address rather than an .org.

But then, fundraising.co.uk would say that, wouldn’t we…

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.