The Guide to Major Trusts 2025-26. DSC (Directory of Social Change)

When to shut up shop for Christmas?

Howard Lake

Howard Lake | 13 January 2000 | News

With the jury still divided on whether or not the UK did celebrate its first genuine e-Christmas last year, it seems that the online Christmas selling season ended sooner than some retailers had anticipated.

With the jury still divided on whether or not the UK did celebrate its first genuine e-Christmas last year, it seems that the online Christmas selling season ended sooner than some retailers had anticipated. Research from Book Track revealed that many consumers stopped buying books online after 11 December due to concerns over reliability of pre-Christmas deliveries.

If this applies to online charity retailers, then the lesson is to start this year’s Christmas sales drive a little earlier.

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Source: Online, The Guardian, 13 January 2000, p.6

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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