Why your supporters are wealthier than you expect. Course details.

Home alone?

Howard Lake | 23 November 1999 | News

Online charity fundraisers now have an ever-increasing market of consumers using the Internet from home to consider. In its fifth annual report, Continental Research reports that 5 million UK adults access the Internet from home.

A total of 40% of the population now have access to the Internet from home, work, school or university. Sixty per cent with Internet access – 11.1 million people – had used the Net at least once a month.
UK Internet users part with their money online, spending £2 billion online last year, about £170 per person. While online purchases represent less than 1% of high street spending, 56% of regular users had bought a book online in the past year. The average user remains well-off, with average annual household income of £40,000.

Online and offline advertising has an effect: 25% of users “read or glanced” at Web-based banner adverts, and 75% visited sites after seeing an address mentioned in a print publication. Radio advertising was also particularly effective in generating visits to Web sites.


Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.