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Flash sparks Charitycards.co.uk debate in Guardian

Flash sparks Charitycards.co.uk debate in Guardian

Last week’s letter in The Guardian Online concerning charitycards.co.uk’s use of Flash technology on its Web site has spawned a reply on the supplement’s letters page. Gordon Stevenson retorted that “the original web designer of charitycards was correct to use Flash, since 69.78% of all web browsers now have Flash player installed.”

Mr Stevenson wondered “and what about the other 30.22% of lost customers?” His answer – “why didn’t they simply install the free Flash player?”

So, the customer is wrong and needs to get the right technology to buy a charity card online? That is hardly a customer- or indeed donor-focused approach.

Mr Stevenson’s argument that the technology is out there so use it is not uncommon. However, charities sticking to it are likely to annoy donors and even more importantly potential donors.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Research massive growth in giving.

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