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Rattled confidence: charity fundraising costs

Howard Lake | 21 October 1999 | News

Are charities spending too much on fundraising? The eternal question for fundraisers is given a new spin by a report from Directory of Social Change published today.

The report, “Fundraising Costs”, claims that the 500 top charities spend not 9% on fundraising as reported by Charities Aid Foundation, but 19%. This recalculation is based not on comparing charities’ fundraising expenditure with total income, but on the donated income directly generated.

The report is available by sending a 49p SAE to the DSC. Unfortunately it does not appear to be published on the DSC’s original Web site or its new one.

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Read David Brindle’s report in The Guardian

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