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Rattled confidence: charity fundraising costs

Rattled confidence: charity fundraising costs

Are charities spending too much on fundraising? The eternal question for fundraisers is given a new spin by a report from Directory of Social Change published today.

The report, “Fundraising Costs”, claims that the 500 top charities spend not 9% on fundraising as reported by Charities Aid Foundation, but 19%. This recalculation is based not on comparing charities’ fundraising expenditure with total income, but on the donated income directly generated.

The report is available by sending a 49p SAE to the DSC. Unfortunately it does not appear to be published on the DSC’s original Web site or its new one.

Read David Brindle’s report in The Guardian

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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