Are charities spending too much on fundraising? The eternal question for fundraisers is given a new spin by a report from Directory of Social Change published today.
The report, “Fundraising Costs”, claims that the 500 top charities spend not 9% on fundraising as reported by Charities Aid Foundation, but 19%. This recalculation is based not on comparing charities’ fundraising expenditure with total income, but on the donated income directly generated.
Read David Brindle’s report in The Guardian