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Research published on Internet Relationship Marketing

Howard Lake

Howard Lake | 16 April 1999 | News

The Direct Marketing Association has published research into relationship marketing on the Internet.

The Direct Marketing Association has published research into relationship marketing on the Internet. Conducted by the Future Foundation, the results are available in a report entitled Responding to the Future II.

Read UK Fundraising’s report.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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