iGive totals for 1998

Howard Lake | 9 January 1999 | News

iGive (formerly eyegive), the innovative online fundraising service, has announced its totals for 1998. Just by clicking, to quote iGive’s promotional material, the average nonprofit raised $52.65 throughout the year.

iGive (formerly eyegive), the innovative online fundraising service, has announced its totals for 1998. Just by clicking, to quote iGive’s promotional material, the average nonprofit raised $52.65 throughout the year. Not much, you might reasonably think. But the most successful cause raised $16,738 during the year, over a quarter of which was raised in the last 30 days of the year. Participating individuals raised an average of $5 during the year, although the most active member raised $159. Over 30,000 people are now supporting 3,273 non-profits of their choice with their online buying and browsing, at no cost to the member or to the organisation. iGive has shifted its emphasis to online shopping recently because “shopping helps our members generate more money for worthy causes.”

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.