Great Fundraising Organizations, by Alan Clayton. Book cover.

British Heart Foundation's site reviewed

Howard Lake | 20 December 1998 | News

Revolution magazine gives a positive review of the British Heart Foundation’s Web site, but believes that it is “too reticent” in its online fundraising. “Although charities must be careful about asking for cash up front, the BHF is a bit too reticent – you have to go to the ‘Getting Involved’ section for the online donation facility. More strident is a banner you can click on to order its Christmas catalogue…”

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