Kettering Town FC saved by crowdfunding campaign
Howard Lake | 14 October 2013 | News
The fans of football club Kettering Town’ have turned to online crowdfunding to raise the money that will save the club from closure.
The club has debts of £58,000, so the fans decided to use JustGiving’s new crowdfunding tool. They have set up a campaign and invited football fans from around the world to contribute.
Within its first few hours the campaign had raised £3,000, including from fans at many other clubs. One Crystal Palace fan who has contributed said: “I know how it feels for your club to be threatened with extinction. Glad I’m able to help save this club.” A Manchester United fan said: “I’m a Manchester United fan, but also a fan of the game. No club should be wound up!”
Kettering Town FC was formed in 1872 and is a central part of the town and its community. It is currently in Southern League Division one.
The campaign aimed to raise £20,000 towards the £58,000 debts. It has now achieved that goal.
Mark Severn, head of Kettering Town Supporters Club, said: “With the likes of Gareth Bale earning £300,000 a week it seems unfair that our club could go under for the amount he roughly makes in two days.
“We’re campaigning through outreach on Twitter, thanks to enormous help from Matthew Timms of Footy Accumulators and their magnificent army of followers, to save Kettering Town Football Club ourselves, and discovering JustGiving’s crowdfunding tool has given us a great starting point to help make this happen.”
JustGiving’s new community crowdfunding platform is designed to help bring people in local communities together in order to fund social projects at grassroots levels.
Kettering Town Football club crowdfunding case study – JustGiving.com
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.