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Research on developing trust online

Posted on 3 March 2008 at 10:56 pm
Viewing 6 posts - 1 through 6 (of 6 total)
  • Anonymous
    3 March 2008 at 10:56 pm #3086

    Dear Community!

    As part of my dissertation, I am conducting a survey to gain an understanding of how trust between charities and their stakeholders can be built and developed over the Internet.

    The survey is hosted on Surveymonkey and can be found at:

    I am in the final year of a BA (Hons) Business Management degree at Anglia Ruskin University and have been volunteering for various charities for a few years, most recently for Dhiverse.

    Based on my research I intend to produce a report for web designers of charitable organisations. This guide will be available to all participating organisations and aims to enable the web designer to understand the dimensions of building and developing trust over the Internet as well as giving them practical tips on which features to implement to foster trust. The guide will be particularly useful for small to medium sized charities and aspires to boost their online fundraising opportunities.

    I am aware of the need to treat my findings with the utmost confidentially. No source, individual or organisational, will be identified or comment attributed nor will the information gathered be used for other purposes than for my research project without written permission of the originator. If you require any further information, please do not hesitate to get in touch, either by email: or by phone: 01223 845636, or simply reply to this message. I’ll get back to you as soon as possible.

    Thank you for your support!


    About me

    My main role as a volunteer of Dhiverse has been to design and develop websites for their respective campaigns. Most notably I designed and developed the Red and Alive World Aids Day website ( for which I was also a finalist in the IT4Communities IT Volunteer Awards 2006.

    As a student at Anglia Ruskin University, I have been active as a student representative and am highly valued by my fellow student colleagues and among the university’s lecturers (you can contact my dissertation supervisor, Tim Froggett, at I am on course to receive a First Class degree and aim to pursue a career in the Third Sector.

    4 March 2008 at 10:25 am #10382

    Just had a quick scroll through the survey – and what immediately strikes me is that it is very much focussed on the fundraising charity. You say “a survey” – have you sent other surveys on what *they* are looking for to other stakeholder groups – users (via charities), partnership/referral organisations and all types of funders – trusts, statutory, individuals? Trust is a two-way thing 🙂


    4 March 2008 at 7:12 pm #10383

    Thank you Sandre for your feedback,

    you are right, trust is two-way. However, I was faced with some hurdles to overcome, and in the end gaining access to donors, service users and beneficiaries was too difficult, so I opted for a different approach to get some insight from the other point of view. I basically follow now the approach outlined by McKnight et al. (2002) in “Developing and Validating Trust Measures for e-Commerce: An Integrative Typology”, Information Systems Research, Vol. 13, No. 3, September 2002, pp. 334–359, adopted to reflect the different nature of online fundraising charities compared to e-commerce.

    To be precise, the more I look at it, it seems now that I can only investigate how a charity can build trust (=initial trust), rather than develop and foster it over time.

    Let me know if you have more questions.


    Business Management student at Anglia Ruskin University
    Dissertation on Building Trust over the Internet

    8 March 2008 at 4:09 pm #10391

    I just wanted to thank all organisations which so far have completed my survey.

    So far, I have enough results from organisations with over 250 employees and less than 10.

    However, I would need more data from organisations with 11-250 employees. The survey will be open until the end of March.

    Any other feedback would also be welcome!

    Once again, thanks to everybody who has completed my survey,


    31 March 2008 at 11:43 am #10406

    Dear All,

    thank you all for completing my survey on “online fundraising methods of not-for-profit organisations” and for your willingness to do a follow up interview with me.

    I have now conducted a few interviews over the phone but unfortunately, I have noticed that the recording proved to be inefficient in recording your opinions properly.

    I have also recognised that some of you were interested in broadening the discussion about the importance of trust, and therefore I have set up a blog and dedicated a page for the discussion of this topic:

    You can also find some preliminary findings from another survey I conducted with individuals on my blog. This survey can be found at: – I have collected a fair amount of responses for this but would be grateful if anybody would be willing to distribute it to other individuals, like supporters of charities. I’ve set up this survey with Sandre’s suggestions in mind but it’s still all centred around the fundraising charity.

    Once again, thank you for all your support!
    Best regards,

    Business Management student at Anglia Ruskin University
    Dissertation on Building Trust over the Internet for fund-raising charities (see the forum post)

    20 January 2013 at 3:58 pm #11345

    I needed to thank you for this good read!! I certainly enjoyed every little bit of
    it. I’ve got you book-marked to check out new stuff you post…

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