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National Awareness Day

Posted on 14 February 2011 at 9:47 am
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  • Anonymous
    14 February 2011 at 9:47 am #3496

    Does anyone know how you create a National Awareness Day? Is there anywhere it needs to be recognised to appear on a list of events?!

    I’ve heard of things like ‘national donut eating day’ or ‘national doodle day’ and we want to create one for our charity to support one of our campaigns. Any ideas on how to though would be really helpful.


    14 February 2011 at 10:35 am #11302

    I don’t believe there are any formal requirements. Just choose a date and promote it.

    Of course, it’s not as simple as that. The first thing you need to ask yourself, given the endless array of charity days and weeks (every day in the year is taken up by at least one charity I believe), will you benefit from launching your own? Can you really make it stand out? You would be promoting the day, and your event? That’s probably a big challenge.

    So, would another, different approach work better?

    If you do go for the day, make sure there’s a clear link to your date. Quite often this is the anniversary of its foundation, or ties in with other charities’ activities e.g. breast cancer month in October.

    I’d talk to some of the many charities that have created successful days. If you don’t get any responses here try CharityComms to see if they have any advice.

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