As a new Director of ERIC, tackling children’s continence problems, I have a big fundraising hill to climb. Whist trusts are sympathetic to the cause, companies & employees are less likely to come forward and support children’s continence. Companies who are in the Continence business are very supportive but if one is to sustain this charity & bring in more funds then one has to be creative.
Those employees who may have been bedwetters themselves until a late age are unlikely to step forward and admit their previous problem. Celebrities are also unlikely to admit this.
I am looking for a similar cause to ours but can’t think of another medical problem which is seen as taboo, as child abuse and other such issues are spoken off more in the public sector than bedwetting. 1 in 12 children suffer so it’s not a problem to be ignored.
Any ideas gratefully received
Director / ERIC
Bowel Cancer UK strikes me as a possible similar cause. They’ve done great work by engaging celebrities and adopting a humorous approach to the issue.
I think humour probably wouldn’t work in your charity’s case as you’d in effect be laughing at children, whereas Bowel Cancer UK is laughing with the adults.
Usually the response given on this forum and elsewhere for any non-sexy issue (and you’d be surprised how many fundraisers think their charity is unsexy) is to focus on the solution rather than the problem. Images of happy children, parents no longer frazzled, children with friends etc.
In depicting the problem, is there any mileage in using images of children’s toys as the ones affected ie. unhappy dolls etc? There might be an element of gentle humour there. I’m thinking also along the lines of the Creature Comforts figures, used to great effect by Leonard Cheshire Disability:
Hope that’s a start.
‘Value added’ seems to be the theme of today for me!
Why, specifically, does ERIC feel the need to break into corporate fundraising? Apart from the obvious (charities always need funds, credit crunch, competition for trust funds yada-yada-yada), is there any particular reason “why corporates” or is it just that someone has looked at the accounts and said “oooh, you’ve got no corporate supporters, get to it” (or something similar).
Without wishing to sound negative, sometimes you just have to bite the bullet and admit that your cause will never appeal in certain arenas. Not necessarily to ‘give up’ on that stream altogether, but just be aware that time may be better spent on identifying and applying to other sources.
I’m all for diversifying funding sources but I would have thought that this issue would appeal more to individual major donors (high net worth individuals can be surprisingly sympathetic to unsexy causes) than to corporates – who, let’s face it, are in it for the PR. I’m certainly no expert on HNWI fundraising (merely a dabbler), so have found Mat Iredale’s website at http://www.fundraisingresearch.info/ invaluable in the little I have done.
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