I want to start drumming up a couple of clients to fundraise for on a freelance basis but am not sure what the best way to go about it is. i have sent a few charities an introductory email but so far have had no response. Can anybody suggest the best and most successful way to hook clients?
I’d treat it in a very similar way to fundraising. Good research before first contact, be very sure you’re going to be able to deliver, preferably overdeliver, and don’t even think about making first contact by email…
My charity might need a freelance fundraiser some day but, if you had emailed me, my spam filter might well have stuck you in the folder along with all the people who want to enlarge my parts.
‘hook clients’? I don’t want to be hooked. Isn’t there a TV ad making fun of that attitude?
Are you an experienced fundraiser? Do you have credentials, CV, a clipping file? If not, proceed no further.
Do you know people in charities? Have you talked to them? Have you written anything about fundraising that might be published anywhere. Have you talked to your local voluntary service bureau? Have you offered free consultations to local charities. Have you organised a free course in fundraising for local charities. Do you network and attend your IOF regional meetings.
All of these are things I intend to do when I go freelance.
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