Fundraising news, ideas and inspiration for professional charity fundraisers

Help needed! – Approaching companies

Posted on 6 October 2009 at 8:29 am
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  • Anonymous
    6 October 2009 at 8:29 am #3380

    I was after some information.

    I have been doing some research on what the benefits are to companies that donate to charity and although I’m a little confused by the tax benefits?? I do understand that there can be advertising benefits etc. I was just wondering if anyone can clarify what the main attraction is…baring in mind we are a local youth based charity that works in schools on projects for disengaged youth and provides youth clubs etc.

    Also…when approaching companies for donations, is there a type of company where your more likely to be successful. Small/Large? Companies that sell products or sevices? I just need a starting point!

    So lost and would be grateful for all your wonderful peoples help

    Oh and is there and is there a difference between corporate social responsibility or is another word for a company that gets tax relief from donations?

    Thanks 🙂


    15 October 2009 at 9:48 am #11063

    I must confess, my first reaction on reading this was, “Why?”

    Seeking corporate support for a local project with disaffected youth strikes initially as an advanced form of masochism!

    Before expending valuable resources on this type of ask, take a long hard look at the amounts of money raised through corporate donations – even globally, the amounts are not large, and the amounts that go to smaller, more local charities, as opposed to the big, well-branded charities, is vanishingly small.

    That said, there are honourable exceptions to this rule, and if you have a local socially-minded employer it will be worth developing a relationship.

    You need to find out, first, if the company has a policy – their website, annual report etc should give the info.

    If they employ locally, they may consider that one of the benefits is making themselves look good in the eyes of their staff.

    If they suffer from vandalism, or if they find it difficult to recruit young people, there may be benefits there for them in engaging with you.

    Try to get someone onto your Board – a Director or Senior Manager (but choose them well – you don’t want the guy who retires next week and is ready to take up full-time gardening!). Get to know them before you make any requests.

    And be patient. It takes time to build a good relationship.



    Gerry Beldon FInstF
    Director, 26-01 CIC

    5 January 2010 at 2:52 pm #11133

    I also work (although unpaid) for a Youth Charity and I am considering fundraising from Small to Medium sized Enterprises in the UK and more specifically Devon.

    To date my experience of company fundraising has demonstrated that local branches of Plc’s are prepared to make one off gifts of say £20 for raffle prizes etc, but I now hope to target SME’s via the various directories (including Yellow Pages) to try and find out if Socially minded business owners are prepared to help a local community project. Does anyone else have any similar experience of dealing with SME’s in the UK?

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